The Hawks rebuild continues with the club confirming Pepper Money as its major sponsor for this seasons NBL Championship.
The non-bank lender's logo will take pride of place on the front of the Hawks jersey.
Hawks co-owner and President Dorry Kordahi said the partnership is a major announcement for the Hawks and a huge show of confidence from a well established and industry leading brand.
"It is one of the biggest investments in the club's history and another indication of how the narrative is changing around this franchise.
"Pepper Money is demonstrating great faith in us and the direction we are taking the club.
"We are excited to partner with them and build great synergies between our two organisations," Kordahi said.
The Hawks tip off their NBL season against the Bullets in Brisbane on Saturday night.
Image: Hawks Basketball