Illawarra Newsroom

Coon cheese gets new name


From July this year, famous Aussie cheese brand Coon will have a new name.

The decision by owner Saputo Dairy follows a review that considered "current attitudes and perspectives" after community objections to the original name, which is also a racial slur.

The popular cheese range is being rebranded to Cheer cheese.

"Our decision to change the name of Australia's much-loved cheese reinforces this commitment to build a culture of acceptance, inclusion and respect where everyone feels a sense of belonging," the global head of Saputo Lino A Supato said in a statement.


The new name, Cheer, was chosen because it signals happiness.

"Cheer cheese enriches everyday moments, with our signature taste that brightens your morning, noon or night," Saputo Dairy Australia commercial director Cam Bruce said.

Cheer cheese will begin appearing in Illawarra supermarkets from July.

Coon cheese has been sold in Australia since the 1930s and was originally named after the American who developed the maturation process, Edward William Coon.

Images: Supplied

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