International burlesque star and fashion icon, Dita Von Teese, is set to captivate racegoers on Derby Day as a special guest of the Lavazza and Valmorbida families.
Renowned worldwide for her distinctive style and eternally immaculate presentation, Dita – who has been a muse for international designers around the globe – will bring a touch of vintage elegance to coveted Lavazza marquee in The Birdcage.
Valcorp Group Marketing Manager, Anna Marena, stated this year’s marquee design and celebrity lineup was set to be as dynamic and exciting as previous years.
“The Lavazza and Valmorbida families are delighted to welcome Dita Von Teese to the Lavazza marquee on AAMI Derby Day. She will add to the air of sophistication and style and will be joined by many Australian celebrities including confirmed DJs Havana Brown and Ruby Rose,” said Anna.
Styling elements for the 2011 Lavazza marquee have also been unveiled. A chic and sleek Italian theme will greet race-goers, with a palette of white tones complementing dark wood stain floors. Opulent white awnings will provide a dramatic contrast against an elegant charcoal rendered exterior that will feature a grand main entrance door and outdoor bench seating surrounded by stylish buxus plants.
The grand wall within the marquee will this year feature an image from the famous 2011 Lavazza calendar, which will come to life in 3D in the window, while a central custom-built glow bar and wall display featuring a variety of wines will form a unique colour palette.
A chandelier featuring more than 200 Plumm champagne flutes will suspend from the ceiling, and Italian café tables with crisp white cloths surrounded by contemporary white chairs and bench ottomans will fill the space.
Invited guests will be served Lavazza coffee throughout the day both inside and outside the marquee this year, and a unique DJ console showcasing backlit Lavazza A Modo Mio machines will ensure the tone is set across the four days of the Melbourne Cup Carnival.
“The Lavazza marquee has become a much anticipated annual element of the Melbourne Cup Carnival, with celebrities such as Snoop Dogg, Kelly Osborne and Carmen Electra all previous guests,” said Anna.
“The addition of Dita Von Teese this year will also serve to enhance the reputation of the Lavazza marquee as the place to be during the four-day Carnival, and there’s still more to come, so watch this space!” concluded Anna.