There are numerous reasons why so many businesses owe a great deal of their success to advertising - here are just a few…

To Reach New Customers

Your market changes constantly. Whether it’s new residents in your areas or newcomers to your target market, you need to reach these potential new customers with messages about your products or services. Lifestyle and buying habits change.
While existing customers may no longer require your products or services, people who were not previously in the market for what you have to offer may now be prime customer prospects.

To Build Top-of-Mind Awareness

Customers are faced with many choices
Customers need a helping hand in making their purchasing decisions. When they want to purchase, having your company’s name, location, products, services and benefits firmly in mind will help them decide in your favour.

To Build Business Over the Long Term

Advertising is an investment in the current and future success of your business.
It gives you short and long-term advantages over the competitors, creates a relationship with your customers, and instils confidence in your staff and suppliers. Advertising today protects your business for tomorrow.

Target Specific Audiences

Radio can be highly segmented, which enables you to target more specific audiences by demographic, resulting in maximum penetration for minimum wastage.

Cost Efficient

Due to less wastage, delivery costs are much lower compared to other media. Production costs are also significantly lower.

Frequency

Radio builds high frequency of exposure to reinforce and drive home your message. By including radio in your media mix, you can dramatically increase the number of consumer impacts, and get better results.

Flexibility

Radio’s flexibility allows advertisers to mount a campaign, change on-air schedule or creative, or amend copy on a day-to-day basis to reflect consumer response or combat competitor activity.

Promotions

No other medium comes close to radio’s promotional capacity - from on-air competitions and giveaways to a live broadcast from your outlet, radio can generate excitement and traffic for your business.

Consistency, Great Music, Fun Contests, Community Involvement and a strong commitment to Local News, makes WAVE FM the NUMBER 1 choice for Advertisers when it comes to effectively reaching the all-important Adult Listening Radio Audience in the Illawarra. If you're the owner, manager or marketing manager of an Illawarra business and would like to increase the number of potential customers walking through the door and spending money at your business, ring us during normal office hours on 4275 2965 and speak to one of our professional Advertising Consultants, or email us on sales@wavefm.com.au

www.trsn.com.au